Playboi Carti ‘Playboi Carti’ Review
Hailing from the South Side of Atlanta Georgia, Playboi Carti is one of the 4 leading figures in the new school of Hip Hop that has polarised opinion in the industry. Along with Lil Uzi Vert, Lil Yachty and 21 Savage, they have popularised their music which relies less on lyrical prowess like traditional hip hop but on great production, adlibs and catchy lyrics.
Although a poster boy for the so called “Mumble Rap”, Carti has released minimal music, with just 18 features and 6 singles to his name in the 3 or so years he’s been active. Instead spending his time building the mystique around his persona and creating relationships with the likes of ASAP Rocky and Ian Connor. Who can the forget the now infamous “Beat his ass Carti!!” Video posted by Ian Connor.
Released under Asap Rocky’s AWGE and his own Awful Records collective, Playboi Carti brings an end to months of anticipation from his eager fans, I mean there’s only so many times you can wheel Broke boi, Fetti and YUNGXANHOE.
Self-titled, relatively short with no clear theme running through, this album is typical of what we’ve come to expect from the new school of rap.
The album starts with Location, a 3 minute track where Carti mostly raps the words “yah” and “what” repeatedly over a hazy snare heavy beat. It acts almost like a disclaimer to listeners that they are truly in the wrong place if they were looking for lyricism. The lyrics across the project are unremarkable at best, I cannot say I was made to think once throughout the 47 minutes running time.
In fact we’re not confronted with anything that even resembles conventional rap until track 7 where a short but hard hitting feature from A$AP Rocky quite easily steals Verse of the Album, although must be said competition wasn’t very steep. The only other features on the 15 track album were by Californian Singer songwriter Leven Kali and fellow new school superpower Lil Uzi Vert.
Kali singing on Flex was somewhat out of place as it came across like an afterthought for it to be added to the song. I didn’t feel the feature added enough to the song for it to be worth it and the actual lyrics sung would have made more sense coming from Carti himself. Lil Uzi Vert features on both album singles, wokeuplikethis* and Lookin. Uzi doesn’t not disappoint, especially on wokeuplikethis* which is a feel good song about people copying them over a rock infused beat.
Overall the album is a good listen, even if it does sound more like a collection of singles than an Album or mixtape. Aside from the features Carti delivers a few stand out solo efforts namely Magnolia, Lame N****z and Other S**t. With that said it definitely has repeatability, I have listened to it in its entirety at least 15 times in the last 4 days and it has yet to bore me.
As a Staunch supporter and advocator of so called mumble rap, I had high expectations and hopes for Carti’s debut. I can’t say he’s lived up to it as I want to place him in that high echelon with Uzi and Yachty but when Playboi Carti is compared to Luv is Rage and Lil Boat, it just doesn’t measure up in terms of quality, theme and longevity. He’s no doubt going to have to up his game on his Sophomore album to reach the level of those two who seem to have this sub-genre under lock and key.
3 stars out of 5.
Lansky OMN. @itsovooao